Roku, Inc. is an American technology company. Founded in 2002 by Anthony Wood, it produces streaming players and TVs, distributes streaming services and operates an ad business on its platform. Roku is the U.S. market leader in streaming video distribution, reaching 145 million people as of 2024. Outside the U.S., the company operates in Australia, Canada, France, Germany, the U.K., and Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru. In its initial years, Roku focused on making high-definition video players and launched the first connected TV device to stream Netflix in 2008. Later, in 2014, the company expanded the reach of its streaming platform by partnering with TV manufacturers to license Roku's technology. This allowed Roku's operating system to get pre-installed on smart TVs. Roku has since added channel subscriptions to its platform, while also serving targeted and performance-based ads. In addition, it operates its own ad-supported streaming service and produces consumer electronic products such as smart speakers and smart home devices. The company has been listed on the Nasdaq Global Select Market since 2017. Wikipedia