Global Fashion Group is an international online fashion and lifestyle retailer headquartered in Luxembourg. The company was founded in 2011 as a joint venture between Rocket Internet and Kinnevik. It serves as an umbrella organization for multiple regional e-commerce platforms specializing in fashion, including Zalora in Southeast Asia, Dafiti in Latin America, and The Iconic in Australia and New Zealand. GFG aims to bring fashion to emerging markets, leveraging an assortment of global and local brands and designers. It operates in 11 countries and has become a significant player in the online fashion industry. GFG is led by CEO Christoph Barchewitz. Wikipedia