Globeride, Inc., formerly Daiwa Seiko Corporation until 2009, is a Japanese manufacturing company that produces fishing equipment in addition to tennis, golf and biking gears. Globeride's fishing products, sold under the Daiwa brand, account for the majority of its sales, including rods, reels, lines and fishing-related apparels. The company also offers licensed Prince brand tennis gear, G-III brand golf gear, Bottecchia bicycles and other outdoor products. Founded by engineer Yoshio Matsui in 1955 as Matsui Manufacturing and then formally established in 1958 as Daiwa Precision Works Corporation, the company renamed itself Globeride on October 1, 2009. The company operates from offices throughout Japan and internationally from subsidiaries in Australia, France, Germany, Mainland China and Taiwan, Thailand, the United Kingdom and the United States. The British subsidiary, Daiwa Sports Ltd., was established in 1977 and production commenced the following year with the production of fishing rods and golf clubs. Wikipedia