Aditya Birla Fashion and Retail Limited is an Indian fashion retail company headquartered in Mumbai. It emerged after the consolidation of the branded apparel businesses of Aditya Birla Nuvo Limited, comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail and Madura Fashion & Lifestyle, in May 2015. Post consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd. Wikipedia